Your fast track to navigate, expand, and win in the region's fastest-growing markets — led by operators who have built and scaled here.
01 — Why Vietnam & SEA
The digital economy will pass $300B GMV in 2025 and reach $1 trillion by 2030. It is one of the world's most digitally fluent consumer markets and the fastest pool of capital deployment in emerging markets today. The companies that build a credible SEA story now will own the next decade.
7% GDP growth and a record $25B FDI in 2024. The middle class will triple from 13M to 33M by 2030 (HSBC). E-commerce is on track to hit $63B by 2030. 60% under 35; 80% urban digital adoption. The window is roughly ten years.
Senior engineering and professional talent run 30–40% of Singapore. The companies moving here aren't experimental — NVIDIA ($200M AI factory with FPT), SAP (€150M HCMC R&D), Marvell (third-largest global R&D hub), Google (local entity, April 2025). Korean FDI grew 37.5% YoY to $7.06B.
Build your cost base in Vietnam. Capture revenue across SEA.
02 — Momentum from day one
The right Country Manager and senior team set the trajectory. A strong first hire compounds; a wrong one costs $1–2M before the signal is clear. Building a strong local team takes language fluency, real market knowledge, and the right sourcing channels. Global and remote payroll, FX, and contributions need to be handled correctly from day one — not retrofitted six months in.
A few key retail chains hold the keys to Vietnam's modern trade. ~70% of B2B SaaS in the SEA region sells through partners. Picking the right channel mix on entry — and pricing it correctly — unlocks revenue from month one.
Vietnam's PDPD carries VND 5B fines — ~90% of foreign tech firms are non-compliant. Indonesia's OJK runs 12–24 months. Built in from week one, regulation becomes a moat.
Vietnam requires a legal representative resident in-country. The Philippines caps foreign ownership at 40% in many sectors. FCWT and 30–90 day SBV FX approvals are predictable when designed for.
Local payment methods are conversion-critical. UI language, currency display, and packaging tiers need to be designed for the market, not translated into it.
Naming, messaging hierarchy, founder narrative, and proof points need to be re-anchored to local economic and cultural context — not lifted from the home market.
Done well from day one, the foundation builds the momentum that carries everything else. That is the work we do alongside you.
Each block is a foundation move. Done in sequence, they compound.
See the full Playbook03 — Our approach
Three principles. Applied to every engagement.
Most expansions fail because the founder or operator can't answer why this market, why now, why this channel with conviction. We start there. The 90-day plan only works once the why is locked.
We don't hand over a deck and walk away. Senior decisions, hands-on execution, in your team from day one. You build the muscle. We build the momentum.
Vietnam cost base. SEA revenue. Maximum revenue, minimum burn. Unit economics that hold up at Board review — not just at the launch headline.
04 — Success stories
05 — About us
Every engagement is led by us directly. We own the strategy, the founder relationship, and the senior decisions in market.
15+ years scaling businesses across Vietnam and Southeast Asia. Co-founded Schola, exited to BrightChamps at a $15M valuation. SVP at BrightChamps ($650M valuation), leading regional growth and integration. Former Business Manager at Meta, $50M+ portfolio across consumer and digital brands in SEA. Earlier at Sea Group (Shopee, Garena, SeaMoney) — led regional GTM and user growth. 10M+ app downloads. #1 App Store rankings. Distribution, marketing, sales, hiring, on-the-ground execution.
A vetted bench of specialists in product, technology, legal, tax, accounting, payroll, banking, and compliance — the people we have personally worked with. Right specialist, right moment, no friction.
A law and corporate advisory firm. Entity formation, foreign investment licensing, PDPD compliance, contracts, employment law, and dispute resolution. Local depth, foreign-investor fluent.
An audit and tax advisory firm. Statutory audit, tax structuring, transfer pricing, Foreign Contractor Withholding Tax, monthly accounting and payroll. Built for foreign-invested enterprises.
One of Vietnam's largest private commercial banks. Corporate banking, FX, trade finance, capital and FX-flow support, SBV approvals. Preferred relationship banker for foreign-invested enterprises entering Vietnam.
An interior design and brand-environment studio. Office build-outs, retail and showroom design, brand spaces, founder studios. Especially relevant for D2C, consumer, and retail entry.
06 — How we work with you
One core retainer. Specialist add-ons when the work calls for them. Nothing you don't need.
07 — Add-ons
Stack any of these on top of the core retainer. Activated when the work calls for them — paused when it doesn't.
PR strategy and execution to strengthen market presence and credibility across SEA tier-1 outlets.
Outsourced sales development and lead generation support across target markets — pipeline, qualification, and handoff to your AEs.
A vetted local national serves as your statutory resident director while you finalize your permanent in-market hire.
08 — Ready to look at SEA?
A short call with us. No pitch — a working conversation about whether SEA is the right next market, and what entry would actually look like for your business.
Operators on the ground in Vietnam & Southeast Asia.